Apr 15, 2017 - NEWS RELEASE

Artificial Intelligence for Smart Video Engine

Siemens Convergence Creators drives innovation in premium video streaming with Microsoft Cognitive Services, showcasing at NAB show 2017

Vienna-based global multi-industry digital transformation solution provider Siemens Convergence Creators today announced the combination of Siemens Convergence Creators and Microsoft engineering know-how in the field of online video streaming. One of the highlights of the efforts is the integration of Microsoft Cognitive Services into Siemens Convergence Creators’ own premium online video platform Smart Video Engine.

Microsoft Cognitive Services is a collection of 25 tools that allow applications to profit from artificial intelligence algorithms like emotion and sentiment detection, vision and speech recognition, and language understanding. Smart Video Engine leverages the advantages of Cognitive Services by putting it at the fingertips of programmers handling large volumes of video content.

Cognitive Services APIs represent a powerful addition to Smart Video Engine as they will allow to smartly automate processes like video metadata enrichment. Taking such laborious tasks out of the staff’s hands not only drastically reduces operational costs but also enables a level of enrichment that would not be feasible with manual handling. Better metadata obtained with Microsoft Cognitive Services consequently improves, among other things, Smart Video Engine’s capability to provide fitting content recommendations which in turn increases viewer spending, providing additional revenue for broadcasters and service providers.

In addition to the integration of Microsoft Cognitive Services and as part of a dedicated cloudification strategy, Smart Video Engine will also become available on the Microsoft cloud platform Azure. This will ensure smooth workflows for customers handling encoding, packaging, CDN and DRM parts of their value chain from within the ecosystem of Microsoft.

Siemens Convergence Creators has decided to step up the degree of innovation in their media streaming solution by combining their long-standing engineering know-how with the extensive software development experience of Microsoft. The resulting integration of the companies’ technological assets is a ground-breaking solution that outperforms the sum of its parts.

“We are delighted that Siemens Convergence Creators have decided to build on Microsoft’s intelligent cloud and to leverage Azure Media Analytics for automated content indexing. This differentiating capability will drive more value for customers”, says Rainer Kellerhals, Industry Lead Media & Cable EMEA, Microsoft.

“Starting now it becomes possible to enhance live streaming content with near real-time metadata enrichment technology. At the same time operators are no longer limited to EPG data as metadata can now be generated and added automatically to any kind of video content. This not only enriches consumer experience while watching live-linear or video on demand content but also allows operators to reduce costs and grow revenue. We are delighted to be working with Microsoft to improve our Smart Video Engine offering with such highly innovative features. Everyone involved in this project feels they are pushing the technological envelope to add powerful machine learning and cloud capabilities to a superior video solution for programmers and OTT video streaming service providers worldwide”, explained Markus Placho, Head of Media Business Unit, Siemens Convergence Creators.

We invite industry players and all interested parties to witness the exciting additions to Smart Video Engine at our booth SU9002CM at this year’s NAB show in Las Vegas.


About Smart Video Engine

Smart Video Engine is Siemens Convergence Creators’ latest video suite to power OTT and TV everywhere businesses worldwide and maximize revenue streams for the valuable content of video service providers. It offers maximum flexibility for business models, product bundling and content packaging.

Smart Video Engine’s advanced real time data analysis and recommendations provide sophisticated business intelligence and monetization options. Its unparalleled modular, unbound and open design allows for setups ranging from end-to-end solution to multiple partner eco-system integration.

For more information about Smart Video Engine and OTT, linear and TV everywhere video service operation, please visit www.smart-video-engine.com